Marketing has for a long time been thought of as a unilateral activity targeting a captive and even a malleable public. With the advent of social networks, of e-commerce and of smartphones, new purchasing habits and a lesser degree of passivity are now the hallmark of today’s consumers.
If this new, emerging pattern has created new opportunities, it has also created a degree of confusion, making it more difficult and complicated for brands to make themselves visible and to anticipate the intentions of their target customers. By drawing on a holistic approach they must therefore continually be innovating, both upstream and when purchases are made.
Aliznet’s service provision
Our role is to support our clients in order to optimise the aggregate of their processes, practices and marketing organisations:
- Identification of target customers / prospects / suspects (diversification)
- 360° customer strategy
- Customer history and levers
- Global marketing plan
- CRM & Loyalty
- Customer Service
- Customer Marketing (omnichannel)
- Customer Experience
- Communication & PR