Sector Luxury Market

The Context

The luxury goods industry brings together around twenty different professional activities associated with high-end design and craftsmanship. Within these areas, haute couture, quality leather goods, cosmetics, accessories and perfumery, as well as jewellery and high-end watches are all key drivers. As a result of new buyers coming from the emerging markets, the sector’s global turnover has increased four-fold in 20 years, and reached 330 billion euros in 2013. In recent months, the downturn in countries like China or Russia have affected growth in the sector. Among the 75 world leaders, no fewer than 11 French groups generate more than a quarter of this turnover alone.

Le contexte
Les enjeux

The challenges

In recent years, the luxury fashion houses have striven to rationalise their operational costs and to constantly improve the satisfaction of their customers. In particular, they have made significant efforts to introduce digital transformation, aiming to double the proportion of online purchases by 2020. The real challenge for these brand names now is to maintain the same quality of upmarket, personalised customer experience, both online and instore.

L’offre Aliznet

With extensive expertise in the sector, the Aliznet group supports big names in luxury fashion in their transformation projects:

 

  • Collection Management
  • Management of merchandise mix (segmentation)
  • Replenishment strategy
  • Procurement budget
  • Referencing
  • Stock replenishment
  • Sales forecast
  • ‘Omnichannel’ strategy
  • Optimisation of the supply chain
  • Sales Force Training
  • Digitalisation of retail space
  • Customer itinerary
  • PR
L'offre Aliznet

Video: The Luxury Market

References